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Oscar promotes Chilean origin
Oscar promotes Chilean origin

France’s Primland has revealed that its Oscar Chile kiwifruit will this season bear the country’s new promotional logo

As the new Chilean kiwifruit season gets underway, French kiwifruit marketer Primland has revealed that, through its partnership with the Foundation for the Promotion of Chile, the company’s new Oscar Chile packaging will contribute to the promotion of the territory.

The new ‘Oscar Chile’ boxes will bear the new official logo of the Chile Foundation, which sees Primland’s international influence as an excellent contribution to Chile’s rude economic health.

Primland has produced kiwifruit in Chile since 1999, creating a subsidiary and investing in a production and marketing unit in Curicó.

In 2015, the site was equipped with new coldstorage chambers to allow the company to more closely control supplies.

Chile has experienced poor weather conditions for the last two kiwifruit seasons. In 2014, production dropped by 60 per cent due to a wave of frosts that swept parts of the country, and secondary effects are expected to cut production by at least 20 per cent this current season.

Nevertheless, assisted by extensive frost prevention efforts, Primland Chile has announced that it will maintain its usual production volume, forecasting a crop of 3,500 tonnes of Hayward kiwifruit this season.

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